Menu

Statistics internet link

Why measuring is important

Measuring is knowing. If you want to know how many visitors come to your website via ACSI, you can easily gain insight using Google Analytics. This allows you to see, among other things:
• where your visitors come from
• how many people click on your link
• which websites generate the most traffic

Google Analytics is a free tool from Google that makes this easy to track.

What is an internet link with tracking code?

To measure how many visitors reach your website via ACSI, you add a special tracking code to your web address (URL). This tracking code is called a UTM code and ensures that Google Analytics accurately registers that the click comes from ACSI.

Example of a link with tracking code
This is what a link with a UTM code looks like:
https://www.yourcampingname.com/?utm_source=acsi&utm_medium=cpc&utm_campaign=acsi

The text after the question mark (utm_source etc.) is the tracking code that provides insights.
For your visitors, only the normal web address remains visible: www.yourcampingname.com

How do you set up the tracking code?

You can set up the tracking code via the ACSI Campsite Portal. Follow these steps:

  1. Log in to the ACSI Campsite Portal (campsiteportal.acsi.eu)
  2. Go to the CPC Panel
  3. Click on ‘Adjust URL’
  4. Enter your web address with tracking code in the click-through URL field
  5. Click ‘Save’ in the pop-up screen
  6. Then click ‘Save’ again at the bottom right

Important:
If your homepage has a different address (e.g. /index), add the tracking code after that full address.

voorbeeld-cpc-panel
Example of the CPC panel

Where can you find the data in Google Analytics?

After setting up the tracking code, Google Analytics automatically creates a campaign.
Under Acquisition > Campaigns, you will see the campaign named ACSI.
Here you can find:

  • how many people clicked via ACSI
  • where they land
  • how they behave on your website
statistieken-analytics
Example of Google Analytics rapport

Why set language versions?

Does your website have multiple languages? In the ACSI Campsite Portal, you can enter a separate link per language. This ensures that a visitor clicking via, for example, the French ACSI website lands directly on the French page of your website. Convenient for your guests and better for user experience.

If you do not use this option, no problem. Visitors will simply land on your general website. ACSI will continue to send traffic to your default link.

How to add language versions?

  1. Log in to the ACSI Campsite Portal
  2. Go to the CPC Panel
  3. Click ‘Adjust URL’
  4. Enter the correct URL per language
    If a language has no separate page, leave the field empty
  5. Click ‘Save’ in the pop-up
  6. Click ‘Save’ again at the bottom right

What does the visitor see?

The visible web address on ACSI websites remains the same, e.g.: www.yourcampingname.com

If you entered a language link, visitors will be directed to the correct language version, for example:
www.yourcampingname.com/en

Using language versions with tracking codes (UTM parameters)
If you use tracking codes, also add them to the language links.

Example without parameter: https://www.yourcampingname.com/en

With tracking code:
https://www.yourcampingname.com/en/?utm_source=acsi&utm_medium=cpc&utm_campaign=acsi

Note for different homepages
If the language version includes an extra path like /index, add the parameter after the full address.

Need help?

If you are not familiar with Google Analytics, ask your system administrator, web developer or marketing partner.